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HOW FAR TOWARDS A CASHLESS SOCIETY?
Are we headed for a cashless society, where all payments are made
by cards via the technology of EFTPOS (electronic fund transfers
at point of sale)? Not necessarily, according to Sheri Markose and
Yiing Jia Loke, writing in the latest issue of the Economic Journal.
Their research indicates that the low cost of getting cash from
an ATM (automated teller machine) means that cash can hold its own
and even enjoy a resurgence when interest rates are low.
Innovations in payments system underpinned by an electronic technology
are transforming the monetary landscape of many countries, the researchers
note. But the potential technology-driven substitution of cash by
card payments raises a number of crucial issues for monetary policy-makers.
In particular, the decline in transactions balances of cash is governed
by the rate of adoption by consumers and merchants alike of card
payments facilitated by EFTPOS.
Adoption of a network good such as a new payments medium
in an economy depends on mutual expectations of providers and users
of the goods. Thus, against the status quo of a fully versatile
currency, consumers will be encouraged to adopt card payments only
if they expect a critical mass of merchants will accept it in lieu
of cash. Similarly, merchants will hesitate to subscribe to EFTPOS
links unless they expect a growing proportion of retail expenditures
to be card-financed by consumers.
Using analysis of this kind, Markose and Loke throw light on the
complex dynamics between the four crucial elements that characterise
the modern cash-card economy:
deposit interest rates;
the number of merchants with EFTPOS facilities;
the proportion of retail expenditures that are card-financed as
opposed to cash-financed;
and the keen cost competitiveness in the ATM provision of cash.
It is last element that drives the balance between the two competing
payments media, cash and card. At the margin, both media can co-exist
only if their user costs are equal.
This produces two important features of the analysis. First, the
interest rate elasticity of cash-card substitution is a function
of the level of EFTPOS adoption in the economy and this elasticity
is very high at low interest rates. This may result in perverse
effects from attempts to contract (expand) bank credit and liquidity
by raising (lowering) interest rates.
Second, the cost competitiveness of ATM cash provision suggests
that cash can hold its own and even enjoy a resurgence when interest
rates are low.
Further, the researchers argue that the slowdown in the growth
of monetary base is governed by the levels of EFTPOS adoption and
the relative network costs of cash and card use. Using historical
payments data from the Bank of International Settlements and the
European Monetary Institute from 1990-8, they devise a methodology
to estimate the level of EFTPOS adoption in an economy.
ENDS
Notes for Editors: Network Effects on Cash-card Substitution
in Transactions and Low Interest Rate Regimes by Sheri Markose
and Yiing Jia Loke is published in the April 2003 issue of the Economic
Journal.
Dr Markose is Director of the Institute of Studies in Finance at
the University of Essex, Wivenhoe Park, Colchester C04 3SQ; Loke
is at Universiti Sains Malaysia.
For Further Information: contact Sheri Markose on 01206-872742 (home:
01206-853037; fax: 01206-872724; email: scher@essex.ac.uk);
or RES Media Consultant Romesh Vaitilingam on 0117-983-9770 or 07768-661095
(email: romesh@compuserve.com).

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